Birth of Fourth Screen
2007, Barcelona, Spain hosted the 3GSM World Congress. It marked the entry of the Indian film industry into the GSM communication arena. At this event, Indian film industry showcased its first film specially created for mobile phone users across the world. No wonder the 3GSM World Congress also witnessed the birth of Fourth Screen (the Silver Screen, TV, PC, and now Mobile screen) in India. This move is expected to have a huge impact not only on the Indian mobile phone market but also on the media industry. The emergence of the Fourth Screen can be seen as the first step towards Indian film industry‘s foray into the mobile entertainment market. It also marked the emergence of the mobile phone from merely a communication device to becoming a major source of entertainment.
First Movie on Fourth Screen
The movie showcased at the 3GSM World Congress was Dus Kahaniyaan. It is one of innovative story telling initiative which was tailored for mobile devices. Dus Kahaniyaan was produced by one of the leading Bollywood producers Sanjay Gupta. Sanjay Gupta’s entry in the mobile entertainment market was supported by GSMA, Roamware Inc., and Hungama Mobile. MVAS company, Roamware helped producers of Dus Kahaniyaan. in integrating the film content into the mobile phone through its ‘Media Call’ technology. Hungama helped in publishing the mobile phone content. The mobile VAS providers – Roamware, and Hungama Mobile saw tremendous potential in Bollywood movies. They believed that formatting the content for the mobile audience would increase the reach of the movie. The features like simplicity of delivery ease of use, and accessibility provides the fourth screen edge over others.
The fourth screen has also hit serials. This is the age of Internet and mobile serials, Rajshri Media, India’s leading Web and Mobile Studio, has launched Akbar Birbal remixed. The Akbar Birbal remixed is 3 minute a piece 90 episode series. The Akbar Birbal remixed, set in the by-lanes of Bhendi Bazar in Mumbai. (Read report on http://chaturvedibraj.wordpress.com/2008/07/04/akbar-birbal-remixed-a-new-beginning/)
MVAS to play critical role in development of Fourth ScreenThe MVAS market in India is fragmented and each player have unique value offering. These MVAS providers can join hands and develop a pool which jointly offers complete entertainment package. In the case of Dus Kahaniyaan two different MVAS players – Hungama Mobile had experience in content publishing and Roamware had global reach, collaborated to develop the offerings.
Handset Manufacturers role in development of Fourth ScreenWhile mobile entertainment companies have been developing interesting content for the mobile phone users, mobile handset companies have tried to come out with the latest technologies that support such offerings. In late 2007, Nokia entered into an agreement with leading Bollywood actor Shah Rukh Khan for making movie clips, ring tones, wallpapers for his film, Om Shanti Om.
Conclusion
Mobile entertainment is poised to drive not only mobile entertainment industry in a big way but also attracting advertisers who are also viewing it as an attractive new media channel.
Changing face of Indian advertising mascots
Air India’s Maharaja which came into existence in the year 1946 and the Amul girl in 1967 are the mascots which captured the hearts of one and all in India. These mascots caught the attention of the consumers as they were charming and connected well with the consumers. Indian corporate have also seen few other mascots like Fido the cool swanky doodle of 7 Up, doughboy the sweet little butler of Godrej Pillsbury, Gattu who build brand Asian Paint, Chintamani who endorsed ICICI, Sunny who is creating magic with Sunfeast. The success of these mascots can be qualified by, the increase in the brand value of these brands consumer connect.
Decline of mascot power
The Indian market grew at a fast pace in nineties everything from pencils to cars, salt to luxury goods required an advertising campaign this was the time when we saw emergence of celebrity advertising and mascots lost their appeal. We also lived in a time when there was no argument regarding the fact that a celebrity can make or break a brand. The pampering and recognition given to the celebrity in the marketing of the product in some cases was even greater than the product itself. The advertising world, during this time strongly believed that the celebrities transfer their success, personality, status and power to the brand. They attributed reasons for the growth of celebrity endorsements to:
• Create great brand awareness for product
• Sustaining the brand image
• Stimulating and reviving brands
• Product association
However, the advertising world also realized that many brand ambassadors does not practice what they preach and sometimes controversies and unpleasant incidents connected with the celebrity causes damage. It is also observed that over exposure and multiple endorsements too can damage the image of product. The Indian market which is saturated with celebrity endorsements has seen emergence of the mascots.
Emergence of the mascots
The courage and optimism that common man of R. K. Laxman portrays and a middle-class Indian, that Chintamani portrays is certainly unmatched but the new age mascots are more attractive, and trendy. The advertisers have become more creative with the use of animation. The new age mascots have a lasting appeal and create a whole new persona for the product. They manage the product as efficiently as a celebrity. Moreover, in the current marketing scenario when the celebrity charisma diminishing away the world of advertising is turning back to mascots.
Celebrities get associated with too many products and therefore it is difficult to relate them with one particular brand, which is not the case with the mascots. For an example Shahrukh Khan endorse brands such as Pepsi, Airtel, Santro, Emami , and many more but Fido is just associated with 7Up. The strength of mascots lies in its uniqueness, and its power of effectively communicating the ethos of the brand like, Chintamani solves all our worries related to tax savings and good returns paving a new way for no chinta, Share Khan tell us how to smartly invest in stocks and reap rich dividends, Gattu with the brush in his hand and the smile on his face passes the message that a bright coat of paint will brighten up the house. Moreover the mascots are not as expensive as celebrities. The cost of creating these characters is as low as development of a normal commercial. Lowe Advertising creative director Delna Sethna claims that the first Chintamani ad cost around Rs 7 lakh. Moreover, the animated characters also give more scope for creative-flexibility.
Mascots are dynamic and they adapt with changing times. We should acknowledge how the Amul girl in polka dots has changed overtime, and Fido has makeovers with the changing time. The advertising world has also observed that the popularity of any mascot is not only based on the response they get, but also depend on the fact that these faces have a higher recall value.
Conclusion
The Amul girl was born in 1967 is still a popular mascot. She may soon enter into the Guinness Book of World Records as the oldest campaign to survive in the market. This goes on to prove that the mascots are more appropriate brand ambassadors. The impact and success of the mascot, depends on how effectively it conveys the brand values and the ideals that consumers would associate with.
Decline of mascot power
The Indian market grew at a fast pace in nineties everything from pencils to cars, salt to luxury goods required an advertising campaign this was the time when we saw emergence of celebrity advertising and mascots lost their appeal. We also lived in a time when there was no argument regarding the fact that a celebrity can make or break a brand. The pampering and recognition given to the celebrity in the marketing of the product in some cases was even greater than the product itself. The advertising world, during this time strongly believed that the celebrities transfer their success, personality, status and power to the brand. They attributed reasons for the growth of celebrity endorsements to:
• Create great brand awareness for product
• Sustaining the brand image
• Stimulating and reviving brands
• Product association
However, the advertising world also realized that many brand ambassadors does not practice what they preach and sometimes controversies and unpleasant incidents connected with the celebrity causes damage. It is also observed that over exposure and multiple endorsements too can damage the image of product. The Indian market which is saturated with celebrity endorsements has seen emergence of the mascots.
Emergence of the mascots
The courage and optimism that common man of R. K. Laxman portrays and a middle-class Indian, that Chintamani portrays is certainly unmatched but the new age mascots are more attractive, and trendy. The advertisers have become more creative with the use of animation. The new age mascots have a lasting appeal and create a whole new persona for the product. They manage the product as efficiently as a celebrity. Moreover, in the current marketing scenario when the celebrity charisma diminishing away the world of advertising is turning back to mascots.
Celebrities get associated with too many products and therefore it is difficult to relate them with one particular brand, which is not the case with the mascots. For an example Shahrukh Khan endorse brands such as Pepsi, Airtel, Santro, Emami , and many more but Fido is just associated with 7Up. The strength of mascots lies in its uniqueness, and its power of effectively communicating the ethos of the brand like, Chintamani solves all our worries related to tax savings and good returns paving a new way for no chinta, Share Khan tell us how to smartly invest in stocks and reap rich dividends, Gattu with the brush in his hand and the smile on his face passes the message that a bright coat of paint will brighten up the house. Moreover the mascots are not as expensive as celebrities. The cost of creating these characters is as low as development of a normal commercial. Lowe Advertising creative director Delna Sethna claims that the first Chintamani ad cost around Rs 7 lakh. Moreover, the animated characters also give more scope for creative-flexibility.
Mascots are dynamic and they adapt with changing times. We should acknowledge how the Amul girl in polka dots has changed overtime, and Fido has makeovers with the changing time. The advertising world has also observed that the popularity of any mascot is not only based on the response they get, but also depend on the fact that these faces have a higher recall value.
Conclusion
The Amul girl was born in 1967 is still a popular mascot. She may soon enter into the Guinness Book of World Records as the oldest campaign to survive in the market. This goes on to prove that the mascots are more appropriate brand ambassadors. The impact and success of the mascot, depends on how effectively it conveys the brand values and the ideals that consumers would associate with.
Common Interview Questions
This list of Common Interview Questions is based on the interviews I have attended in the past. I suggest all of you to review these typical interview questions and think about how you would answer them.
Here is the list:
1. Tell me about yourself
2. Why did you leave your last job? Why are you looking forward for the change? What has disappointed you in current job?
3. What experience do you bring in to the table in this field? Why should we hire you?
4. Why do you want to work for this organization? What do you know about this organization?
5. What have you done to improve your knowledge in the last year?
6. What is your definition of the dream job? What are you looking from this job?
7. Are you applying for other jobs?
8. What is your greatest strength? What makes you feel that you would be asset to the organization? How can you be an asset to this organization?
9. Can you work under pressure?
10. Do you consider yourself successful?
11. Do you know anyone who works for us?
12. Are you a team player?
13. What will your co-workers and supervisor say about you? How much your co-workers and supervisor will rate you on scale of five? Explain why?
14. What irritates you about your co-workers and boss? What qualities do you look for in your co-workers and boss?
15. How long would you expect to work for us if hired? When are you planning to retire?
16. What is your philosophy towards work?
17. Have you ever had to fire anyone? Why did you do it?
18. Have you ever been asked to leave a position?
19. What is more important to you: the money or the work?
20. What makes you feel that you would do well at this job? What motivates you to do your best on the job?
21. What is your work style? What is your management style?
22. What is important work ethics or getting things done?
23. What is your salary expectation?
24. Would you be willing to relocate if required?
25. Do you have any questions for me?
These are the top twenty-five questions around which the HR round of the interview process resolves. Once you have answers of these questions there is nothing stopping you.
Here is the list:
1. Tell me about yourself
2. Why did you leave your last job? Why are you looking forward for the change? What has disappointed you in current job?
3. What experience do you bring in to the table in this field? Why should we hire you?
4. Why do you want to work for this organization? What do you know about this organization?
5. What have you done to improve your knowledge in the last year?
6. What is your definition of the dream job? What are you looking from this job?
7. Are you applying for other jobs?
8. What is your greatest strength? What makes you feel that you would be asset to the organization? How can you be an asset to this organization?
9. Can you work under pressure?
10. Do you consider yourself successful?
11. Do you know anyone who works for us?
12. Are you a team player?
13. What will your co-workers and supervisor say about you? How much your co-workers and supervisor will rate you on scale of five? Explain why?
14. What irritates you about your co-workers and boss? What qualities do you look for in your co-workers and boss?
15. How long would you expect to work for us if hired? When are you planning to retire?
16. What is your philosophy towards work?
17. Have you ever had to fire anyone? Why did you do it?
18. Have you ever been asked to leave a position?
19. What is more important to you: the money or the work?
20. What makes you feel that you would do well at this job? What motivates you to do your best on the job?
21. What is your work style? What is your management style?
22. What is important work ethics or getting things done?
23. What is your salary expectation?
24. Would you be willing to relocate if required?
25. Do you have any questions for me?
These are the top twenty-five questions around which the HR round of the interview process resolves. Once you have answers of these questions there is nothing stopping you.
How I landed into my dream job
I always wanted to be a Journalist. My parents had different plans, and I was sent to do an MBA. The MBA degree landed me in a Corporate with a decent job, but I was not happy. In search of perfect mach I changed two companies in four months. Finally at half of the salary I joined University Press, where I started business writing. I worked with the University Press for three years before responsibility called a quit. In my case, I discovered my strengths in a much early stage. The decision of quitting corporate and joining University press at half of the salary was not an easy decision. I could do that with ease because I had limited family responsibilities.
The mantras of success are start exploring your dream role early, and have clarity of thoughts. It is also important because by doing so you are giving yourself more scope for self- discovery in pursuing your passion. In my case I did not rely merely on my qualification, academic performance, skill, aptitude and a good luck. I worked hard to realize my dreams.
Ten action point which helped me get my dream job(s)
1. Explore options early in life.
2. Give yourself time to analyze options and develop clarity
3. Announce your dream role to every one – friends, relatives, job portals, recruitment consultants.
4. Explain what exactly you are looking from the job, and what you can offer to employer
5. Enrich your understanding of the industries and the companies which can offer you, your dream role.
6. Average to strong working knowledge of English both, written and oral, is essential in the global workplace. Not to forget that one of the regional language or Hindi is a must in case of India.
7. In this era of rapid change learn to unlearn old and learn new. People who have desire to keep up-to-date are in great demand.
8. Cultivate a range of IT skills to enhance your flexibility for a wider variety of dream jobs.
9. Demonstration of teamwork and enthusiasm not only in action but also through body language is must.
10. Every job demands formal attire that fits well.
I always believed that everything in this world is at your arms length if you have patience, persistence and planning.
The mantras of success are start exploring your dream role early, and have clarity of thoughts. It is also important because by doing so you are giving yourself more scope for self- discovery in pursuing your passion. In my case I did not rely merely on my qualification, academic performance, skill, aptitude and a good luck. I worked hard to realize my dreams.
Ten action point which helped me get my dream job(s)
1. Explore options early in life.
2. Give yourself time to analyze options and develop clarity
3. Announce your dream role to every one – friends, relatives, job portals, recruitment consultants.
4. Explain what exactly you are looking from the job, and what you can offer to employer
5. Enrich your understanding of the industries and the companies which can offer you, your dream role.
6. Average to strong working knowledge of English both, written and oral, is essential in the global workplace. Not to forget that one of the regional language or Hindi is a must in case of India.
7. In this era of rapid change learn to unlearn old and learn new. People who have desire to keep up-to-date are in great demand.
8. Cultivate a range of IT skills to enhance your flexibility for a wider variety of dream jobs.
9. Demonstration of teamwork and enthusiasm not only in action but also through body language is must.
10. Every job demands formal attire that fits well.
I always believed that everything in this world is at your arms length if you have patience, persistence and planning.
Dayana Mendoza - Miss Universe 2008
World might say that 13 is unlucky number but Dayana Mendoza, would probably say it’s lucky. Dayana Mendoza, a 21-year old professional model and student from Caracas, won Miss Venezuela title on on September 13th 2007. The thirteen strikes again and on 13th July 2008 she was crowned Miss Universe 2008 at the pageant in Nha Trang, Vietnam. Miss Colombia Taliana Vargas, won 1st runner-up. The second, third and fourth runners-up were Miss Dominican Republic, Miss Russia and Miss Mexico, respectively.
The judges panel comprises of Notable former beauty queens Donald Trump Jr., executive vice president of the Trump Organization; Roberto Cavalli, fashion designer and entrepreneur; Nadine Velazquez, international cover girl; Jennifer Hawkins, television presenter and Miss Universe 2004; Louis Licari, celebrity colorist and “Today Show” ambush makeover expert and John Nguyen, vice chairman of Hoan Cau, LTD Investment and Construction.
The Indian beauty!, Simran Kaur Mundi did not feature in final fifteen which included Dayana Mendoza (Venezuela), Zana Krasniqi (Kosovo), Elisa Najera (Mexico), Lam Thuy Nguyen (Vietnam), Tansey Coetzee (South Africa), Laura Dundovic (Australia), Hiroko Mima (Japan), Marianne Cruz Gonzalez (Dominican Republic), Claudia Ferraris (Italy), Taliana Vargas (Colombia), Vera Krasova (Russia), Jazmin Dammak (Hungary), Eliska Buckova (Czech Republic), Crystle Stewart (USA) and Claudia Moro (Spain).
More about – Dayana Mendoza
Birth name: Dayana Sabrina Mendoza Moncada
Birthdate: June 1, 1986 (age 22)
Birth location: Caracas, Venezuela
Height: 176 cm
Eye color: Green
Hair color: Brown
Major Competition(s): Miss Universe 2008 (Winner) and Elite Model Look International 2001 (finalist)
More about – Miss Universe pageant
Miss Universe is an annual international beauty contest run by the Miss Universe Organization.
The Miss Universe Organization is a New York-based partnership firm between NBC and Donald Trump. It was founded in 1960 by California clothing company Pacific Mills. Miss Universe pageant which is organized by Donald Trump has seen many owners. Before Donald Trump acquired it in 1996 it was managed by Kayser-Roth, Gulf and Western Industries. The NBC and Donald Trump, is managing the pageant since June 20, 2002.
The story of Miss Universe pageant is one of the success story written on the emotions of withdrawal and rejection. In 1951, Yolande Betbeze, the winner of the Miss America 1951 pageant, refused to pose in a swimsuit from its major sponsor, Catalina swimwear. Pacific Mills, the owner of brand Catalina swimwear withdrew from the sponsorship of Miss America and set up Miss USA and Miss Universe contests. In 1952, Armi Kuusela won the first Miss Universe Pageant. It was held in Long Beach, California.
Yahoo! built on Acquisitions
Yahoo! was founded by Stanford University graduate students Jerry Yang and David Filo in January of 1994 and incorporated on March 1, 1995.
Yahoo provides a range of products and services including a web portal, a search engine, Yahoo! Directory, Yahoo! Mail. It has grown through continuous innovation and acquisitions. Here is the list of acquisitions which helped Yahoo! grow.
1997
Net Controls, Web search engine which helped Yahoo develop Yahoo! Search
Four11, Web-based email which helped Yahoo develop Yahoo! Mail
1998
Classic Games, Online game, which helped Yahoo develop Yahoo! Games
Sportasy , Fantasy sport, which helped Yahoo develop Yahoo! Fantasy Sports
Viaweb ,Web application which helped Yahoo develop Yahoo! Store
Webcal , Calendaring software which helped Yahoo develop Yahoo Calendar
Yoyodyne,Direct marketing which helped Yahoo develop Yahoo! Search Marketing
Hyperparallel, Data analysis which helped Yahoo develop Yahoo! Search
1999
Log-Me-On, Digital identity which helped Yahoo develop Yahoo!
Broadcast.com, Internet radio which helped Yahoo develop LAUNCHcast
Encompass, Internet service provider which helped Yahoo develop Yahoo!
GeoCities , Web hosting service which helped Yahoo develop Yahoo! GeoCities
Online Anywhere , Content delivery network which helped Yahoo develop Yahoo! TV
2000
Arthas.com, E-commerce payment systems which helped Yahoo develop Yahoo! Store
MyQuest , Internet service provider which helped Yahoo develop Yahoo!
eGroups , Electronic mailing list which helped Yahoo develop Yahoo! Groups
Kimo, Web portal which helped Yahoo develop Yahoo!
2001
Sold.com, Online auction tools which helped Yahoo develop Yahoo! Shopping
LAUNCH Media , Online music store which helped Yahoo develop Yahoo! Music
2002
Hotjobs.com , Job search engine which helped Yahoo develop Yahoo! HotJobs
Inktomi Corporation , Internet service provider which helped Yahoo develop Yahoo! Search
2003
Overture Services, Inc., Search engine marketing which helped Yahoo develop Yahoo! Search Marketing
2004
3721 Internet Assistant , Browser Helper Object which helped Yahoo develop Yahoo! Assistant
Kelkoo, Price comparison service which helped Yahoo develop Kelkoo
Oddpost , Web-based email which helped Yahoo develop Yahoo! Mail
Musicmatch Jukebox , Audio player which helped Yahoo develop Yahoo! Music
The All-Seeing Eye, Game server browser which helped Yahoo develop Yahoo! Games
Stata Labs, Web-based email which helped Yahoo develop Yahoo! Mail
WUF Networks, Mobile media which helped Yahoo develop Yahoo! Mobile
2005
Verdisoft, Computer software which helped Yahoo develop Yahoo! Mobile
Stadeon , Online game which helped Yahoo develop Yahoo! Games
Ludicorp, Image hosting service which helped Yahoo develop Flickr
TeRespondo , Advertising network which helped Yahoo develop Yahoo! Search Marketing
Dialpad, Voice over Internet Protocol which helped Yahoo develop Yahoo! Voice
blo.gs, Weblog software which helped Yahoo develop Yahoo! 360°
Konfabulator , Widget engine which helped Yahoo develop Yahoo! Widgets
Upcoming.org, Calendaring software which helped Yahoo develop Yahoo! Local
Whereonearth, Web mapping which helped Yahoo develop Yahoo! Maps
del.icio.us, Social bookmarking which helped Yahoo develop del.icio.us
2006
Webjay, Online music store which helped Yahoo develop Yahoo! Music
SearchFox, Web search engine which helped Yahoo develop Yahoo! Search
Meedio, Digital video recorder which helped Yahoo develop Yahoo! Go
Jumpcut.com, Online video editing which helped Yahoo develop Yahoo! Video
AdInterax, Online advertising which helped Yahoo develop Yahoo! Search Marketing
Bix.com , Social media which helped Yahoo develop Bix
Kenet Works, Mobile software which helped Yahoo develop Yahoo! Mobile
Wretch, Virtual community which helped Yahoo develop Wretch
2007
MyBlogLog, Social network service which helped Yahoo develop MyBlogLog
Right Media, Online advertising which helped Yahoo develop Yahoo! Search Marketing
Rivals.com, College football which helped Yahoo develop Yahoo! Sports
BlueLithium, Advertising network which helped Yahoo develop Yahoo! Search Marketing
BuzzTracker, News site which helped Yahoo develop Yahoo! News
Zimbra, Collaborative software which helped Yahoo develop Zimbra
2008
FoxyTunes, Browser extension which helped Yahoo develop FoxyTunes
Maven Networks , Video on demand which helped Yahoo develop Yahoo! Video
Inquisitor, Browser extension which helped Yahoo develop Inquisitor
The growth of the Yahoo is function of acquisition or innovation or innovation backed by acquisition is matter of debate.
Source: http://en.wikipedia.org
Yahoo provides a range of products and services including a web portal, a search engine, Yahoo! Directory, Yahoo! Mail. It has grown through continuous innovation and acquisitions. Here is the list of acquisitions which helped Yahoo! grow.
1997
Net Controls, Web search engine which helped Yahoo develop Yahoo! Search
Four11, Web-based email which helped Yahoo develop Yahoo! Mail
1998
Classic Games, Online game, which helped Yahoo develop Yahoo! Games
Sportasy , Fantasy sport, which helped Yahoo develop Yahoo! Fantasy Sports
Viaweb ,Web application which helped Yahoo develop Yahoo! Store
Webcal , Calendaring software which helped Yahoo develop Yahoo Calendar
Yoyodyne,Direct marketing which helped Yahoo develop Yahoo! Search Marketing
Hyperparallel, Data analysis which helped Yahoo develop Yahoo! Search
1999
Log-Me-On, Digital identity which helped Yahoo develop Yahoo!
Broadcast.com, Internet radio which helped Yahoo develop LAUNCHcast
Encompass, Internet service provider which helped Yahoo develop Yahoo!
GeoCities , Web hosting service which helped Yahoo develop Yahoo! GeoCities
Online Anywhere , Content delivery network which helped Yahoo develop Yahoo! TV
2000
Arthas.com, E-commerce payment systems which helped Yahoo develop Yahoo! Store
MyQuest , Internet service provider which helped Yahoo develop Yahoo!
eGroups , Electronic mailing list which helped Yahoo develop Yahoo! Groups
Kimo, Web portal which helped Yahoo develop Yahoo!
2001
Sold.com, Online auction tools which helped Yahoo develop Yahoo! Shopping
LAUNCH Media , Online music store which helped Yahoo develop Yahoo! Music
2002
Hotjobs.com , Job search engine which helped Yahoo develop Yahoo! HotJobs
Inktomi Corporation , Internet service provider which helped Yahoo develop Yahoo! Search
2003
Overture Services, Inc., Search engine marketing which helped Yahoo develop Yahoo! Search Marketing
2004
3721 Internet Assistant , Browser Helper Object which helped Yahoo develop Yahoo! Assistant
Kelkoo, Price comparison service which helped Yahoo develop Kelkoo
Oddpost , Web-based email which helped Yahoo develop Yahoo! Mail
Musicmatch Jukebox , Audio player which helped Yahoo develop Yahoo! Music
The All-Seeing Eye, Game server browser which helped Yahoo develop Yahoo! Games
Stata Labs, Web-based email which helped Yahoo develop Yahoo! Mail
WUF Networks, Mobile media which helped Yahoo develop Yahoo! Mobile
2005
Verdisoft, Computer software which helped Yahoo develop Yahoo! Mobile
Stadeon , Online game which helped Yahoo develop Yahoo! Games
Ludicorp, Image hosting service which helped Yahoo develop Flickr
TeRespondo , Advertising network which helped Yahoo develop Yahoo! Search Marketing
Dialpad, Voice over Internet Protocol which helped Yahoo develop Yahoo! Voice
blo.gs, Weblog software which helped Yahoo develop Yahoo! 360°
Konfabulator , Widget engine which helped Yahoo develop Yahoo! Widgets
Upcoming.org, Calendaring software which helped Yahoo develop Yahoo! Local
Whereonearth, Web mapping which helped Yahoo develop Yahoo! Maps
del.icio.us, Social bookmarking which helped Yahoo develop del.icio.us
2006
Webjay, Online music store which helped Yahoo develop Yahoo! Music
SearchFox, Web search engine which helped Yahoo develop Yahoo! Search
Meedio, Digital video recorder which helped Yahoo develop Yahoo! Go
Jumpcut.com, Online video editing which helped Yahoo develop Yahoo! Video
AdInterax, Online advertising which helped Yahoo develop Yahoo! Search Marketing
Bix.com , Social media which helped Yahoo develop Bix
Kenet Works, Mobile software which helped Yahoo develop Yahoo! Mobile
Wretch, Virtual community which helped Yahoo develop Wretch
2007
MyBlogLog, Social network service which helped Yahoo develop MyBlogLog
Right Media, Online advertising which helped Yahoo develop Yahoo! Search Marketing
Rivals.com, College football which helped Yahoo develop Yahoo! Sports
BlueLithium, Advertising network which helped Yahoo develop Yahoo! Search Marketing
BuzzTracker, News site which helped Yahoo develop Yahoo! News
Zimbra, Collaborative software which helped Yahoo develop Zimbra
2008
FoxyTunes, Browser extension which helped Yahoo develop FoxyTunes
Maven Networks , Video on demand which helped Yahoo develop Yahoo! Video
Inquisitor, Browser extension which helped Yahoo develop Inquisitor
The growth of the Yahoo is function of acquisition or innovation or innovation backed by acquisition is matter of debate.
Source: http://en.wikipedia.org
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