I would try and write, thats commitment. I am thinking of writing a paper on Ingredient branding is the future of new age branding.
i am wondering, is it not, I scratch yours you scratch mine phenomenon.
Hope I can write again.
I have been writing blogs on marketing and business. The busy schedule - business development, alliance, marketing, operations, strategy and other sundry activities kept me away from blogging. Not any more, at least this is one of the advantages of break from entrepreneurship.
I would try and write, thats commitment. I am thinking of writing a paper on Ingredient branding is the future of new age branding.
I would try and write, thats commitment. I am thinking of writing a paper on Ingredient branding is the future of new age branding.
Gang of girls – a social media evolution
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Gang of girls – a social media evolution
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ORM for CXO
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ORM for CXO
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Hrithik Roshan is Magic for M2-Magic Moments
M2-Magic Moments Vodka, a Radico Khaitan Ltd. brand, has recently launched its seven flavors for Indian market. The flavors are raspberry, ginger, lime, lemon grass, green apple, chocolate and orange.
The new brand is targeted at youth. The M2-Magic Moments Vodka has unique packaging which draw consumer attention. The bottles have graphics directly printed on to them, and Radico Khaitan has invested in the latest packaging decoration technology currently being used in Europe.
M2-Magic Moments Vodka promises everything that a person’s life should have – enjoyment, fun, zest and zing. It’s a product which stands for excitement in life.
Bollywood actor Hrithik Roshan has been signed on as the brand ambassador for M2 – Magic Moments vodka. The energy and stylish modern appeal of Hrithik fits well with the international, young, energetic Magic Moments vodka brand and the experience that it promises its consumers.
The new brand is targeted at youth. The M2-Magic Moments Vodka has unique packaging which draw consumer attention. The bottles have graphics directly printed on to them, and Radico Khaitan has invested in the latest packaging decoration technology currently being used in Europe.
M2-Magic Moments Vodka promises everything that a person’s life should have – enjoyment, fun, zest and zing. It’s a product which stands for excitement in life.
Bollywood actor Hrithik Roshan has been signed on as the brand ambassador for M2 – Magic Moments vodka. The energy and stylish modern appeal of Hrithik fits well with the international, young, energetic Magic Moments vodka brand and the experience that it promises its consumers.
Aamir Khan is Jhingalala for Tata Sky
Khan has been in the news these days, heavily promoting his latest production, Jaane Tu… Ya Jaane Na, which is also his nephew, Imran Khan’s debut film. Recently, he has started endorsing Samsung and Parle Monaco. He has been the Titan brand ambassador for a while now.
Tata Sky is a joint venture between the Tata Group, STAR TV. In this venture TATA owns 80% and STAR TV owns a 20% stake. Tata Sky was incorporated in 2004 but was launched only in 2006. The company uses the Sky brand owned by British Sky Broadcasting.
Tata Sky, has roped in Aamir Khan as its brand ambassador. Bollywood star Aamir Khan has entered into a long-term contract with Tata Sky. Aamir Khan will be used extensively for communicating the benefits of Tata Sky to the Indian consumer. It is definitely a strategic move as the rival dish TV has signed Shah Rukh Khan. Tata Sky would use Khan to take the brand forward. He is not the first brand ambassador for the 21-month old DTH service provider. Hrithik Roshan was used during the Cricket World Cup in 2007 for select campaigns and other film stars like Kiron Kher and Paresh Rawal were also used for some campaigns which basically testimonial ads.
Khan will feature in all the Tata Sky ads in print, TV, outdoor and radio with the popular Tata Sky tag line Isko laga dala, to life jhingalala.
Rediffusion DY&R is the company’s creative agency.
Tata Sky is a joint venture between the Tata Group, STAR TV. In this venture TATA owns 80% and STAR TV owns a 20% stake. Tata Sky was incorporated in 2004 but was launched only in 2006. The company uses the Sky brand owned by British Sky Broadcasting.
Tata Sky, has roped in Aamir Khan as its brand ambassador. Bollywood star Aamir Khan has entered into a long-term contract with Tata Sky. Aamir Khan will be used extensively for communicating the benefits of Tata Sky to the Indian consumer. It is definitely a strategic move as the rival dish TV has signed Shah Rukh Khan. Tata Sky would use Khan to take the brand forward. He is not the first brand ambassador for the 21-month old DTH service provider. Hrithik Roshan was used during the Cricket World Cup in 2007 for select campaigns and other film stars like Kiron Kher and Paresh Rawal were also used for some campaigns which basically testimonial ads.
Khan will feature in all the Tata Sky ads in print, TV, outdoor and radio with the popular Tata Sky tag line Isko laga dala, to life jhingalala.
Rediffusion DY&R is the company’s creative agency.
Internet In India At A Growth Path
All internet loves must thanks comScore Networks on releasing the survey result which claims that the India has emerged as the fastest growing country of Internet users, surpassing the growth rates in the US, China, Japan. However, India is not there in the top 10 countries in terms of average monthly hours online per unique visitor.
comScore Networks also reports that India ranked eighth in terms of number of internet users as of January 2007. The US has the largest internet population of 153 million followed by China ( 86.8 million), Japan (53.6 million), Germany (32 million) and the UK (30 million) in the top five. The growth in the internet penetration can also be attributed to the fact that India grew at 33 per cent, while the world average was 10 per cent. I believe that the Indian Internet market is still at nascent stage and we hardly have any Internet success story. Indian Internet space needs a few Indian internet brands. I believe that its not enough to have just rediff, Indiatimes, and naukri. In current business scenario the Indian Internet market one needs a path breaking indigenous idea, two a local idea with global standard execution, three experimentation with local content. In current market scenario I can only see that the market is mushroomed with too many me-too ventures. I believe that Indian market is yet not explored well and needs experimentation.
No wonder VC firms from Silicon Valley now focusing on India and several Indian companies as part of their portfolio. The global VC films like Sequoia India, Helion, Matrix Partners, Norwest Venture Partners, Canaan Partners, NEA IndoUS Venture Fund , and KPCB in last few years have funded various Indian internet ventures. The internet companies which got vc funding are Guruji, Travelguru, MingleBox, ApnaLoan, Shaadi, Komli, MakeMyTrip, seventymm, Yatra, Sulekha, bharatmatrimony, cleartrip, naukri to name a few. A close look on these internet venture tells yet another story. These internet ventures can be classified into lifestyle, travel, or existing, prominent portals. All these internet ventures with low internet population are managing the revenue is a commendable task. A close look on these entire ventures also indicates that they are playing in the field which is closely linked to corporate world. Naukri is a job board; Travelguru, MakeMyTrip, Yatra are travel portals with focus on corporate or office goers.
comScore Networks also reports that India ranked eighth in terms of number of internet users as of January 2007. The US has the largest internet population of 153 million followed by China ( 86.8 million), Japan (53.6 million), Germany (32 million) and the UK (30 million) in the top five. The growth in the internet penetration can also be attributed to the fact that India grew at 33 per cent, while the world average was 10 per cent. I believe that the Indian Internet market is still at nascent stage and we hardly have any Internet success story. Indian Internet space needs a few Indian internet brands. I believe that its not enough to have just rediff, Indiatimes, and naukri. In current business scenario the Indian Internet market one needs a path breaking indigenous idea, two a local idea with global standard execution, three experimentation with local content. In current market scenario I can only see that the market is mushroomed with too many me-too ventures. I believe that Indian market is yet not explored well and needs experimentation.
No wonder VC firms from Silicon Valley now focusing on India and several Indian companies as part of their portfolio. The global VC films like Sequoia India, Helion, Matrix Partners, Norwest Venture Partners, Canaan Partners, NEA IndoUS Venture Fund , and KPCB in last few years have funded various Indian internet ventures. The internet companies which got vc funding are Guruji, Travelguru, MingleBox, ApnaLoan, Shaadi, Komli, MakeMyTrip, seventymm, Yatra, Sulekha, bharatmatrimony, cleartrip, naukri to name a few. A close look on these internet venture tells yet another story. These internet ventures can be classified into lifestyle, travel, or existing, prominent portals. All these internet ventures with low internet population are managing the revenue is a commendable task. A close look on these entire ventures also indicates that they are playing in the field which is closely linked to corporate world. Naukri is a job board; Travelguru, MakeMyTrip, Yatra are travel portals with focus on corporate or office goers.
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