Braj Mohan Chaturvedi: Aamir Khan is Jhingalala for Tata Sky

Khan has been in the news these days, heavily promoting his latest production, Jaane Tu… Ya Jaane Na, which is also his nephew, Imran Khan’s debut film. Recently, he has started endorsing Samsung and Parle Monaco. He has been the Titan brand ambassador for a while now.

Tata Sky is a joint venture between the Tata Group, STAR TV. In this venture TATA owns 80% and STAR TV owns a 20% stake. Tata Sky was incorporated in 2004 but was launched only in 2006. The company uses the Sky brand owned by British Sky Broadcasting.
Tata Sky, has roped in Aamir Khan as its brand ambassador. Bollywood star Aamir Khan has entered into a long-term contract with Tata Sky. Aamir Khan will be used extensively for communicating the benefits of Tata Sky to the Indian consumer. It is definitely a strategic move as the rival dish TV has signed Shah Rukh Khan. Tata Sky would use Khan to take the brand forward. He is not the first brand ambassador for the 21-month old DTH service provider. Hrithik Roshan was used during the Cricket World Cup in 2007 for select campaigns and other film stars like Kiron Kher and Paresh Rawal were also used for some campaigns which basically testimonial ads.

Khan will feature in all the Tata Sky ads in print, TV, outdoor and radio with the popular Tata Sky tag line Isko laga dala, to life jhingalala.

Rediffusion DY&R is the company’s creative agency.

Katyayana

This Blog is dedicated to all the Management Professionals who want to challenge the set pattern, who are practical in their approach and dont think in thin air; who believe that strategy is all about making things simple; who strongly advocate the “Rule of Simple” and who believe that impossible is nothing. - Just like Katyayana. Katyayana was a disciple of Gautama Buddha. He is also known as Kaccana or Kaccayana, Mahakatyayana, Mahakaccana and in Japanese as Kasennen. Katyayana is one of the “Ten Disciples of the Buddha”. Mahakashyapa, Ananda, Shariputra, Subhuti, Purna, Mahamaudgalyayana, Katyayana, Aniruddha, Upali and Rahula. He was foremost in explaining Dharma. He was born in a brahmin family at Ujjayini (Ujjain) and received a classical Brahminical education studying the Vedas. Katyayana was a Sanskrit grammarian, mathematician and Vedic priest who lived in ancient India, around the time of the Greco-Bactrian Kingdom. He is known for two works:- The Varttika, an elaboration on Panini’s grammar. Along with the Maha-bhasya of Patanjali, this text became a core part of the vyakarana (grammar) canon. This was one of the six Vedangas, and constituted compulsory education for Brahman students in the following twelve centuries.- He also composed one of the later Sulba Sutras, a series of nine texts on the geometry of altar constructions, dealing with rectangles, right-sided triangles, rhombuses, etc. Katyayana certainly have been a man of very considerable learning but probably not interested in mathematics for its own sake, merely interested in using it for religious purposes.He wrote the Sulbasutra to provide rules for religious rites and to improve and expand on the rules which had been given by his predecessors. Katyayana would have been a priest instructing the people in the ways of conducting the religious rites he describes. Authorship: Nettipakarana, a work of grammar, and Petakopadesa, a treatise on exegetical methodology, sulvasutras dealt with geometry.

Aamir Khan is Jhingalala for Tata Sky

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