It is a popular believes that Google is born and built on innovations, which is true. The making of Google is not only based on innovation but acquisitions also play a critical role. Google bought companies and worked on their properties to develop better product. The end goal of acquiring a company may be aligned with Google’s overall mission. Google bought companies to grab global database, make that data useful and accessible, attract users attention and loyalty towards the database, and most importantly to increase profit from ads displayed with the data.
2001
Deja , Usenet which helped Google develop Google Groups
Outride , Web search engine which helped Google develop Google Personalized Search
2003
Pyra Labs , Weblog software which helped Google develop Blogger
Neotonic Software , Customer relationship management which helped Google develop Google Groups, Gmail
Applied Semantics , Online advertising which helped Google develop AdSense, AdWords
Kaltix , Web search engine which helped Google develop iGoogle
Sprinks(a division of Primedia) , Online advertising which helped Google develop AdSense, AdWords
Genius Labs , Blogging which helped Google develop Blogger
2004
Ignite Logic , HTML editor which helped Google develop Google Page Creator
BaiduA , Chinese language search engine which helped Google develop
Picasa , Image organizer which helped Google develop Picasa, Blogger
ZipDash , Traffic analysis which helped Google develop Google Ride Finder
Where2 , Map analysis which helped Google develop Google Maps
Keyhole, Inc , Map analysis which helped Google develop Google Maps, Google Earth
2005
Urchin Software Corporation , Web analytics which helped Google develop Google Analytics
Dodgeball , Social networking service which helped Google develop Google Mobile, Google SMS
Reqwireless , Mobile browser which helped Google develop Google Mobile
Current Communications Group , Broadband internet access which helped Google develop Internet backbone
Android , Mobile software which helped Google develop Android
Skia , Graphics software which helped Google develop Android
Akwan Information Technologies , Search Engines which helped Google develop Internet backbone
AOLB , Broadband internet access which helped Google develop
Phatbits , Widget engine which helped Google develop Google Desktop
allPAY GmbH , Mobile software which helped Google develop Google Mobile
bruNET GmbH , Mobile software which helped Google develop Google Mobile
2006
dMarc Broadcasting , Advertising which helped Google develop AdSense
Measure Map , Weblog software which helped Google develop Google Analytics
Upstartle , Word processor which helped Google develop Google Documents
@Last Software , 3D modeling software which helped Google develop Google Sketchup
Orion , Web search engine which helped Google develop Google Search
2Web Technologies , Online spreadsheets which helped Google develop Google Spreadsheet
Neven Vision , Computer vision which helped Google develop Google Maps
YouTube , Video sharing which helped Google develop YouTube
JotSpot , Web application which helped Google develop Google Sites
Endoxon , Mapping which helped Google develop Google Maps
2007
XunleiC , File sharing which helped Google develop
Adscape , In-game advertising which helped Google develop AdSense
Trendalyzer , Statistical software which helped Google develop Google Analytics
Tonic Systems , Presentation program which helped Google develop Google Documents
Marratech , Videoconferencing which helped Google develop Google Talk
DoubleClick , Online advertising which helped Google develop AdSense
GreenBorder , Computer security which helped Google develop Internal use
Panoramio , Photo sharing which helped Google develop Blogger, Maps
FeedBurner , Web feed which helped Google develop Google Reader
PeakStream , Parallel processing which helped Google develop Server (computing)
Zenter , Presentation program which helped Google develop Google Documents
GrandCentral , Voice over Internet Protocol which helped Google develop Google Mobile
Image America , Aerial photography which helped Google develop Google Maps
Postini , Communications security which helped Google develop Gmail
Zingku , Social network service which helped Google develop Google Mobile
Jaiku , Micro-blogging which helped Google develop Google Mobile
2008
DoubleClick , an online advertising
Historically, the focus of Google while acquisition is on technology and data acquisitions, which helped it emerge as the Power brand.
Source: http://en.wikipedia.org
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