Braj Mohan Chaturvedi: Reliance Big Entertainment and Amitabh Bachchan

The $1 billion deal between Reliance Big Entertainment and the production firms of Hollywood
stars Nicolas Cage, Jim Carrey, George Clooney, Tom Hanks and Brad Pitt and film-makers Chris Columbus and Jay Roach to make films was the beginning of the Anil Ambani’s journey towards transforming his company into global filmmaker. It seems the hunger of Anil Ambani is getting bigger by the day.

Reliance Big Entertainment, just after negotiation with Hollywood bigwig Steven Spielberg’s DreamWorks where Anil has planned to infuse about $600 million he also convinced the legendary Amitabh Bachchan.

The deal could be worth $200m-$300m (final figure is not yet known) and would include film production, television series, reality shows, internet and mobile content besides live shows. Reliance Big Entertainment will look after managing marketing and the distribution of projects, and the Bachchans - Amitabh, Jaya, Abhishek and Aishwarya would come up with the creative inputs and would be handling the entertainment aspect of the project.

The joint venture will use brand Bachchans in films, production, TV series, internet, reality shows and mobile content. The other directors who have been signed up to direct films for the joint venture are Balakrishnan, Sujoy Ghosh, Rohan Sippy and Dr Chandraprakash Dwivedi. No wonder the deal is in line with Reliance Big Entertainment strategy to tie up with the leading Indian and international creative talent, to build a new-age, future-ready global media and Entertainment Company.

The creative genius – Bachchans and the business genius – Anil will create magic and take entertainment to a different level. The joint venture and our strategy to tie up with Indian and international creative talent will help the company build a new-age global entertainment conglomerate.

Katyayana

This Blog is dedicated to all the Management Professionals who want to challenge the set pattern, who are practical in their approach and dont think in thin air; who believe that strategy is all about making things simple; who strongly advocate the “Rule of Simple” and who believe that impossible is nothing. - Just like Katyayana. Katyayana was a disciple of Gautama Buddha. He is also known as Kaccana or Kaccayana, Mahakatyayana, Mahakaccana and in Japanese as Kasennen. Katyayana is one of the “Ten Disciples of the Buddha”. Mahakashyapa, Ananda, Shariputra, Subhuti, Purna, Mahamaudgalyayana, Katyayana, Aniruddha, Upali and Rahula. He was foremost in explaining Dharma. He was born in a brahmin family at Ujjayini (Ujjain) and received a classical Brahminical education studying the Vedas. Katyayana was a Sanskrit grammarian, mathematician and Vedic priest who lived in ancient India, around the time of the Greco-Bactrian Kingdom. He is known for two works:- The Varttika, an elaboration on Panini’s grammar. Along with the Maha-bhasya of Patanjali, this text became a core part of the vyakarana (grammar) canon. This was one of the six Vedangas, and constituted compulsory education for Brahman students in the following twelve centuries.- He also composed one of the later Sulba Sutras, a series of nine texts on the geometry of altar constructions, dealing with rectangles, right-sided triangles, rhombuses, etc. Katyayana certainly have been a man of very considerable learning but probably not interested in mathematics for its own sake, merely interested in using it for religious purposes.He wrote the Sulbasutra to provide rules for religious rites and to improve and expand on the rules which had been given by his predecessors. Katyayana would have been a priest instructing the people in the ways of conducting the religious rites he describes. Authorship: Nettipakarana, a work of grammar, and Petakopadesa, a treatise on exegetical methodology, sulvasutras dealt with geometry.

Reliance Big Entertainment and Amitabh Bachchan

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