Retailing in India a Three Dimensional Matrixes

Retail has always been an alluring business proposition and the corporate in recent times has shown keen interest in Indian retailing. The size of India's retail trade is estimated at $330* billion and growing at five per cent annually, according to KSA Technopak, retail advisory which closely tracks the trade. The size of Indian retail is not only attracting domestic players but also attracting international players to India.

The Indian retail scenario is booming and Indian retailers are doing well across the board. Current profits in the organised retail trade are good and the future seems even more alluring. There is evidence that the average urban consumer is saving less today than he did a few years ago and importantly, spending his income on a wider array of goods than earlier. Moreover, the increase in the income level, ever growing double income group, is helping retail grow as consumers is willing pay premium for the newer and better brands. Having discussed this I must mention that there is other segment which is still highly price sensitive and is always looking out for the bargain. There is yet another segment who is daily wages earners. These sets of people buy their grocery based on their requirements, daily.

Retailing in India is developing on three dimensional matrixes where retailers operate as a local, regional and global player. Irrespective of the format and size there is scope for growth for each set of players which widely depend on the needs of the market. Having said this I believe that the Indian retail is not offering equal opportunity to players in the market be it tradition retailers, modern retailers or the international players. As per the rule, foreign retailers cannot yet start operations in their name in India. However, with Minister for Commerce and Industry Kamal Nath announcing that foreign investment would soon be allowed in retailing is a big savior. The traditional trade is finding it difficult to survive in the race of modern retailing. And the domestic modern retailers are facing their own set of problems. It is always difficult to manage and establish equilibrium in the three dimensional plane – the plane in which Indian retail operating.


* The Indian retail market, which is the fifth largest retail destination globally, according to industry estimates is estimated to grow from the US$ 330 billion in 2007 to US$ 427 billion by 2010 and US$ 637 billion by

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